Tappi is a screen-free interactive learning brand designed to make early education feel joyful and engaging for kids, while remaining trustworthy and approachable for parents.
The project focused on creating a scalable visual identity system that could flex across products, packaging, and digital experiences.
Role：Motion Designer（2D / 3D）
· Built a unified motion design for brand visual identity system
· Support clear product storytelling and parent friendly messaging
· Collaborated with strategy, copy, and design teams to keep the brand consistent across digital and physical touchpoints.
Outcome
Created a scalable brand system that stays consistent across physical and digital touchpoints, making Tappi feel lively and contemporary.
CreditCreative Director Jolene Delisle
Design Director Site Ma
Motion Designer Tanya Tan
Web Designer Sarah Sprinkle